The Importance of Charity in Sport
/The world of North American professional sports is the world of one of the most profitable industries in the Western world. Star athletes (and State Farm commercials) appear on the nation’s biggest stage, with many signing massive multi-million-dollar contracts funded by the combination of billionaires, ticket sales, lucrative TV deals, and so many sponsors. It may seem like a foregone conclusion that these athletes have an image to keep up, and as a result, stay away from charity donations. But I believe that it runs deeper than that. The move to support charities isn’t just a public relations move but a value ingrained into the very fabric of sport. With sport, there must be sportsmanship, and charity is the ultimate form of that.
The inspiration for this article came from the recent Pucks for Purpose hockey games, an excellent display of student leadership, charitable community efforts, corporate sponsorships, event planning, and entertainment. Even though AUS athletes do not have the wealth present in professional sports leagues, their participation in the event brought about the perfect marriage of charity and sport. More importantly, these games show that charity can flourish regardless of the level of funding. No matter how much wealth a person does or does not have, sportsmanship is founded on respect for peers in the sport. It isn’t hard to see how that can be extended to respect for the community and viewing us as all on the same team.
One of my personal favourite charitable organizations run by an athlete is Craig’s Closet, run by the Pittsburgh Steelers' Cam Heyward. Cam, being the recipient of the 2023 Walter Payton Man of the Year award—an honour bestowed upon the most charitable NFL player of the season—named this organization after his late father who could not afford a proper fitting suit growing up. The organization allows young men to have formal attire that they would otherwise not be able to afford.
My own experience working at Tip Top Tailors makes this specific charity dear to me. While working there, I saw young and older men alike struggle to afford formal attire for events. The young men stick out to me particularly clearly, as the Cape Breton Regional Municipality (my home county) has one of the highest child poverty rates in all of Nova Scotia. It was always difficult to see a mother come in for her son’s prom and not be able to afford a suit because so many other expenses needed to be covered just to survive. Seeing an athlete, with who knows how much money between contracts, various sponsorships, and other business ventures, be recognized for his charity directly addressing a problem that hit so close to home for me made me and the struggles I witnessed daily feel seen.
With this, I cannot stress enough how impressed I am—and how impressed the rest of the student body should be—with an event like Pucks for Purpose. Going beyond sport, it is an amazing charity project that takes an insane amount of coordination to pull off successfully. And the respect that sportsmanship brings through something like this, even though I can’t even ice skate, reminds us that we are all part of one team in our small, college town community.